LADstudios, part of the LADbible Group, has made a big move. They’re launching new podcast video episodes. This marks a major step in catching up with how we all use digital media today. It makes their stories more engaging by using videos and sounds. Now, fans of ‘Extraordinary Lives: The Minutes With Podcast’ and ‘SPORTbible Stories’ will enjoy their favorite content in this new form.
‘Extraordinary Lives’ podcasts bring viewers closer to amazing people. Some episodes got over 49 million views already! Similarly, ‘SPORTbible Stories’ give a peek into the sports world through stars like Sean Dyche. Their goal? To enrich stories by combining audio and visuals together.
This move shows how the media world is changing. They planned to start showing these videos on Wednesday, September 14th. You can watch them on Facebook, Snapchat, TikTok, Instagram, and YouTube. Also, Swati Sharma from Vox is starting ‘Explain It to Me’ on September 18th. It will include a podcast, a newsletter, and videos, too.
Key Takeaways
- LADstudios incorporates video content, setting the stage for a nuanced form of storytelling.
- Integration of popular podcasts into video formats can significantly boost viewership and engagement.
- Vox’s multi-platform approach with ‘Explain It to Me’ gears towards deeper audience participation.
- ‘Explain It to Me’ will provide weekly content across its podcast, newsletter, and video series avenues.
- The initiatives across LADbible Group and Vox typify a broader industry shift to multimedia formats for content.
The Rising Trend of Podcasts Moving to Video
The trend of podcasts adding video is growing fast. This change meets the varied tastes of viewers. It also takes advantage of video’s ability to engage people more.
Benefits of Video Content for Podcasters
Adding video to podcasts brings many pluses. It lets creators tell stories better with visuals. This helps them connect more with their audience. YouTube and Spotify see more engagement with video podcasts.
Video podcasts appeal to the many who like watching over just listening. Now, nearly two-thirds of U.S. podcast fans prefer visuals.
How Viewers Engage Differently with Video
More than 70% of video podcast watchers pay full attention. Whether someone chooses a podcast or video can depend on the situation. Yet, video has a big edge in grabbing attention. On Spotify, video podcast streams have jumped 39% in a year.
Expanding Audience Reach through Video
For podcasters, using video means they can reach more people. YouTube is a big player in this field. It attracts longtime fans and new listeners. Other platforms like TikTok and Instagram Reels have shown how to turn listeners into viewers.
Adding video to podcasts matches current trends. It prepares for future growth. This growth comes from making content more immersive and engaging.
Notable Podcasts Making the Transition
The digital media world is always changing. More podcasters now use video to tell stories better and interact with their audience. This move has made the content and audience interaction of podcasts much richer. Leading podcasts have made the switch to video, showing the way for others in the field.
“The Joe Rogan Experience” is a standout example, having inked a big deal with Spotify for its video content. This shows how mixing sound and visuals can attract more people.
Case Study: “The Joe Rogan Experience”
“The Joe Rogan Experience” shows how podcasts can thrive in video format. It draws millions of viewers and sets a new standard for podcast videos. The mix of interviews, from stars to scientists, keeps it at the top in podcasts.
Highlights from “Stuff You Should Know”
“Stuff You Should Know” has grown by adding video to its episodes. This lets the hosts connect better with their audience. They use visuals and on-screen interactions to make things clearer.
What We Can Learn from “How I Built This”
“How I Built This” is a great example of success in podcast-to-video. It shows the emotion and stories behind famous businesses in a more detailed way. This draws the audience in and brings stories to life.
These changes show the big promise of video for podcasters looking to reach more people and offer more to their viewers. By following these examples, other podcasters can see how video can make their content richer and draw a wider audience.
Tips for Podcasters Considering Video Expansion
Moving from audio podcasts to videos is a big step. Video podcasts are getting more popular, expected to reach 132 million viewers in the US by 2022. Youtube, with its 30 million daily visitors, offers access to a broader and younger audience compared to traditional podcast platforms. For a successful shift to video podcasting, focus on good equipment, creative content, and smart marketing is crucial.
Essential Equipment for High-Quality Video
Starting video podcasts means getting the right gear. You need the best cameras, lights, and audio tools for high-quality content. Seeing a podcaster’s facial expressions and gestures can draw viewers in more. Channels like Murder With My Husband, which has over 140,000 subscribers and 7 million views, show the importance of high production quality. This quality grabs the viewers’ attention not just with what they see, but how it’s presented.
Crafting Compelling Video Content
Great content is vital, especially with videos. Make videos that touch on topics your audience loves, like Trash Taste does with anime and manga fans. Personalizing content is key since 90% of people prefer it. Using different recording formats, like in-studio or remote interviews, helps match your brand’s style. Also, thumbnails with faces and videos longer than 10 minutes get more attention on YouTube, boosting your podcast’s visibility.
Marketing Strategies for Your Video Series
After creating good videos, you need smart marketing to spread the word. Use platforms like Facebook, Snapchat, TikTok, Instagram, and YouTube to share your video podcasts. Spotify, with nearly 400 million users, is also a great place for podcasts with videos. Shows like The Video Entrepreneur Podcast and StoryCorps thrive by sharing content on different media, including YouTube highlights channels. With video episodes seeing a 78% viewership increase on Spotify, combining audio and video is effective. A mix of detailed show notes, strong video descriptions, and SEO for blogs can attract more viewers and improve search rankings.
